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Apple releases OSX Lion for $29.99

I can hear it now.  The guys over at Microsoft are spinning in their cush chairs wondering why they didn’t think of that.  A whole operating Read the rest of this entry

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Ratings! You get one star out of five

This is a topic that has had me peaved for some time now.  I frequent online stores like Amazon all the time; sometimes you simply cannot Read the rest of this entry

Is Apple now competing in the Pricing arena?

I read news today that Tim Cook, COO of Apple and acting CEO while Steve Jobs is on medical leave, made the announcement that

“Apple is not just for the rich.”

What does that even mean?  Here’s my rant, and why Tim Cook is now in my crosshairs.

I love Apple.  I started using Apple products in the late nineties in my graphic design classes in high school.  They were big, beige and beautiful.  And they cost way too much money.

But Apple has an audience.  They have a core group of people who “get it.”

If you don’t get it, that’s fine, that’s the beauty of our great nation – freedom.  But to say that a product is for only the rich based on it’s price in comparison to “similar” products is going too far, Tim Cook.

I recently bought the latest and greatest iMac (27″ Core i7).  It’s gorgeous; the solid aluminum body on that little stand.  That big display enhanced by the beautiful Mac OSX… what’s not to love?  The only thing that dwarf’s the beauty of Apple products is the synergy that comes with the entire ecosystem that is Apple.  If you happen to have a Mac, an iPad and an iPhone, you know what I mean.

No one does product-synergy like Apple.

But you pay for this brilliance.  Nothing is free, my friends.  Nothing.  When Tim Cook made the announcement that they were going to start selling the iPhone at a cheaper price in order to compete in a saturated market, I about lost it.  I was overcome with rage.

Apple has one thing going for them, quality.  They can’t compete in the price arena, Microsoft and Google win there.  They can’t compete in the compatibility with other stuffs either, Microsoft and Google win again.  They lower their price, they lower their quality.  Here’s why.

In order for them to make a cheaper iPhone, someone’s going to have to take a pay cut.

Are the materials suddently cheaper?  Is the labor to make the phones somehow cheaper?  So if no one’s willing to take a pay cut, and the same materials and manufacturing processes aren’t changing, then that leaves only one thing that can be squashed.  Quality!

In order to make cheaper products, you need to use cheaper materials and cheaper manufacturing processes.  So, our next iProduct might turn out to be just another Android device or Nokia device that “works.”  But nothing more.  I’m not happy boys and girls.  I’m still an Apple fan, but I’m keeping an eye on Tim Cook.

One more thing, Tim.  You don’t see Lexus or Mercedes lowering their prices to keep up with the Fords and Chevy’s do you?  Wanna know why, they understand their audience.  They know that there are people out there that have decided they want quality over price.  And are willing to pony up the extra cash to get there.

I like that I have an option for my electronics.  If I don’t mind the quality of hardware and software of my devices, I can go to Microsoft and Google products; but if I don’t care about saving a buck and have decided that quality is what I’m after, it’s Apple all the way.

Don’t forget your audience, Apple.  You do something very special that others can’t even come close to and that’s quality and synergy of products.

Don’t forget who’s paying your bills.  Tim Cook, I hope for all Apple fans out there, I am wrong and you pull a rabit out of your hat.  I haven’t given up on you, but I am watching your next moves very carefully.

Apple + MacDefender = Fixed?

Finally!  Can you hear it iFans?  Crickets in the break room over at Cupertino?  Man, we Mac users have a lot to learn.  So let’s begin.

I have been a Mac user since the mid-nineties.  I’ve also had a few windows PC’s and Linux boxes in that time period; but we won’t ruin the mood by talking about Microsoft now will we?

A couple of weeks ago, it went viral that an oopsy has made it’s way onto the Mac platform by way of malware.  I called it an oopsy because that’s what Apple called it.  They poo-pooed the situation, “What!  Macs don’t get viruses!”  Well, not so fast there Apple.

A friend and I were having this very debate about the actual versus perceived level of security for the Mac computer.  While you can break this debate down into several categories, we will stick to the basics.  And that is:

You can’t secure stupidity!

There I said it.  If you do not practice proper surfing, while plugged in, you can be a victim.  Windows, Linux, OSX, it doesn’t matter.  The MacDefender, however, is categorized as malware, or malicious software.  It was designed to install a Trojan horse masquerading as an anti-virus program which targets computers running the Mac OS X operating system.  The user is then prompted to “clean” the virus by clicking on the “Clean Virus” button when prompted.

STUPID!

Come on people, use your heads.  And here’s my rant:

No one, not one person, has your best interests at heart.  If it sounds too good to be true, it probably is.  Nothing is for free.  Never.  You might not be paying monetarily, but you’re paying some way.  Believe you me.

There is hope!

Apple has just released their fix to the MacDefender trojan via a security update.  You should be on version 10.6.7.  To check this, you can click here.

So stop being stupid, question everything and be safe out their kiddies.  I don’t want you all to catch a cold.

Apple: World’s most valuable brand

Seemed just yesterday I was sitting in my graphic design class working on a big, beautiful and beige Apple PowerMac.  16-bit color monitor, built in.  8mb of RAM, expandable to 32.  2gb hard drive, parallel.  And the sweet, sweet sound of that famous Macintosh chime when you clicked that little button on your keyboard to awaken this piece of art.  Yes, my friends, I am a fan boy.  What can I say.

It’s been a long road, with Steve and I.  We’ve had our moments.  We’ve had disagreements, just like any other couple.  But what makes this relationship strong is Steve’s consistency.  Steve Jobs likes things a particular way and that’s what I like about him.  He’s structured, logical, and oh so needy.  He’s also very Read the rest of this entry